Digital Consumption Habits: The Barranquilla Case during COVID-19
DOI:
https://doi.org/10.57188/rieca.2026.003Palavras-chave:
Digital consumption; Digital platforms; E-commerce.Resumo
This article aims to describe young people’s consumption habits on e-commerce platforms during COVID-19 in Barranquilla. A quantitative analytical method with a non-experimental design was applied through a questionnaire administered to a sample of 83 young people. The findings showed that 59.1% of young women reported a higher frequency of using e-commerce to purchase products and services. Likewise, purchase decisions increased when companies offered customers discounts and promotions. The study concludes that consumption habits and behaviors are changing: the tendency to purchase products from home, or from any location where the consumer may be, is attractive to this generation. However, companies must address two latent problems in last-mile value creation: delivery dates and product returns.
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Direitos de Autor (c) 2026 Revista Internacional de Economía, Contabilidad, y Administración
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